Email Marketing

Email is one of the most powerful and most underutilized marketing channels available on earth. It has been the primary means of electronic communication since the 1970’s. Since then, numerous bulletin board services, instant messaging services, chat services, social networks, and other “email killers” have come and gone.

Yet email continues to serve as the core communication platform of the Internet—and it’s only growing. Between 2014 and 2018, the number of email accounts in existence worldwide is expected to grow from 4.11 billion to 5.23 billion. Currently, more than 2.5 billion people, or 35% of the world’s population, have access to email, and more than 100 billion emails are sent and received every day of the year.

1 Despite the widespread use of the digital juggernaut that is email, many entrepreneurs have yet to implement an effective email marketing strategy in their business because they don’t know how to do it or haven’t re cognized how powerful of a marketing channel email can be. Email Marketing Demystified hopes to change that by providing a step-bystep guide for any business (or nonprofit) to leverage the power of email marketing.

Why Email Marketing?

• Email provides you the opportunity to send a message to your audience for any purpose on any day of the year at effectively no cost to you. This is an incredibly powerful communication channel. When you do email marketing well and send the right messages to the right people at the right time, you are certain to build an audience of highly-engaged fans that can’t wait for your next message to hit their inbox.
• Additionally, they are ready to buy whenever you have a product or service to promote. There are several compelling reasons that your business should adopt email as a marketing channel: Email Marketing Generates Massive ROI – A study from the Direct Marketing Association found that a business will earn an average of $43.00 for every $1.00 invested in email marketing.

• In a study from GigaOm, marketers have consistently ranked email marketing as the single most effective strategy for generating awareness, acquiring leads, generating sales, and customer retention. 3 Email Marketing Generates Long-Term Results – MarketBeat first started collecting opt-ins in late 2010. Five years later, a good number of our subscribers that signed up during the first month continue to receive content, engage with our content, and buy products and services from our business.

How Digital Technology Institute has helped me?

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Conclusion

In my views email is very important as Email marketing is the medium of sending a official message, typically to a group of people or an individual, using email. In simplest words every email sent to a potential or current customer could be considered email marketing. Email is act as a proof and information in every case. Email is a medium of exchanging any official news.