- Promotion is everything you do, online and offline, to get your product in front of your prospects, acquire new customers and retain existing ones. Examining those options will form the bulk of the rest of this book: in the following chapters we’ll discuss the major forms of online promotion available now, and will go on to look at emerging and future trends. Here we summarize the main elements in order to whet your appetite.
- ● Your website: your website is the hub of your digital world – and perhaps the most important element in your whole digital marketing strategy. It’s a vital piece of online real estate to which all of your other online activity will direct your prospects. A lot of the digital marketing techniques discussed in this book are about generating traffic to your website – but traffic in itself is worthless. To become valuable, traffic must be converted – and that is essentially what your website should be: a conversion engine for the traffic being directed to it.
How to do digital promotion?
● Search engine optimization (SEO): part and parcel of the website is SEO, or the process of aligning content on your website to what your prospects are actively searching for, and presenting it in a manner that makes it accessible to both people and search engines. The organic or natural search results (the results in the middle of the search engine results page) is the place to be if you want to increase targeted traffic to your website.
● Pay per click search advertising (PPC): pay per click advertising offers you a way to buy your way onto the search results pages for chosen keywords or key phrases. Depending on your business and what keywords you want to rank for, this can be an extremely effective way of generating search engine traffic quickly, although as the medium continues to gain in popularity more competitive keywords are becoming prohibitively expensive for smaller businesses. 36 Understanding Digital Marketing
● Affiliate/performance marketing and strategic partnerships: how to partner with other organizations and websites in mutually beneficial relationships to promote your products or services.
● Online public relations: using online channels such as press releases, article syndication and blogs to create a positive perception of your brand and/or position you as an authority in your particular field.
● Social media: the focus of Web 2.0 and a massive growth area for marketers online and one that can potentially offer highly targeted advertising to niche social groups based on profile information they volunteer through sites such as Facebook, Twitter, Pinterest, Tumblr and so on. Social media and social networking is an entire branch of digital marketing that is producing incredibly exciting results.
● E-mail marketing: the granddaddy of internet marketing, suffering something of a crisis in the wake of perpetual spam bombardment, but still an important tool in the digital marketer’s arsenal, particularly when it comes to maintaining ongoing relationships with existing customers and prospects who have ‘opted in’ to receive information
How Digital Technology Institute has helped me?
Digital Technology Institute has helped me every problems. They have provide assistance. They are the best information in every modules.
Conclusion
In my views now a days digital promotion is more important as most of the potential audience are on internet. So companies should target people thought digital platforms.
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